BRAND COLLABORATION

APPLE X Nick Knight

With the watch being very fashion based, it will be released one week before Fashion Week.

The watch will have an application ‘Fashion Hub’ downloaded onto the watch previous to purchase which will include;

Events at Fashion Week in all four capitals
Own schedule for the shows
A map to and from shows
Speed check in (QR code)

This project focuses on the design and marketing a product, the chosen brand is Apple which is the number one on Forbes most valuable brand list and fashion photographer Nick Knight.

With Nick Knight being a fashion photographer and the majority of his clients being within the fashion industry, the colour of each strap will vary for Spring/Summer 17/18 and Autumn/Winter 17/18. Nick is known for his images of ‘roses from his garden’ which will be the constant reference throughout the design.