BRANDING
PLEXUS COTTON
Plexus takes pride in their global market expertise, high quality service, integrity and imagination and continually seek to develop new partnerships. The company is driven by quality and the vision to build sustainable cotton supply chains across Africa, to create wealth amoung the team, partners and the communities operated at. This project is aimed at investors of the company, current and new, to expand the buisness by creating a more sustainable and profitable way of creating cotton. The vocal point of this project is to brand the cotton that is sold to retailers and create a viable logo that reassures its customers the material is sustainable, aswell as catching the eyes of new audiences to investigate furthur into the good work that Plexus have done.
The only bi product from the company not being utilised fully is the seconds when they dont fully comply with the high standards. The labels would be made from the seconds making the whole supply fully utilised from the cotton to the packaging. This label would represent the quality of the garment.